The Task

We were tasked with the creation of the hotel's Google Ads account from scratch and we were instructed to create PPC campaigns that follow best in class practices for hotel PPC advertising.

What Were The Results

175%

Increase in Number of Visits

45%

Increase in Phone Calls To The Hotel

56%

Increase in Enquires Number For Hotel's Amenities

How We Achieved it

  • We've created a Google Ads account with campaigns settings geared to target the hotel's markets.
  • Conversion tracking was implemented for phone calls and on-site reservations.
  • Created seasonal and promotional campaigns to advertise the hotel restaurants and spa, targeting both business and leisure guests.

    • The Task

    We were asked to perform a full audit of the hotel PPC account and implement quick wins for the season.

    What Were The Results

    145%

    Increase in Traffic

    25%

    Decrease in PPC Spend

    45%

    Increase in Bookings

    How We Achieved it

  • We've performed a full check of account settings and ensure that not only satisfy the client's target market but also comply with the latest best practices.
  • Conversion tracking was audited and code fixed.
  • A strong negative keywords list was compiled and implemented strategically to weed out irrelevant and costly traffic.

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