Hoteliers should allocate part of their budget in metasearch marketing and include it in their core marketing plan. For hoteliers, meta search marketing is a huge revenue generator and a way to shift share from the OTAs to the property website. Each booking coming from Metasearch site is one less booking via the OTAs. Take advantage of this new way to level the playing field with OTAs throughout the quickly-growing meta search eco-system. Diamonds Search Marketing can help you get started with metasearch marketing on: Google Hotel Ads, Trivago, Kayak and TripAdvisor.

Google Hotel Ads are run on two primary components: hotel feeds and bidding. There are a lot of technical details that go into setting up your data feeds and ensuring you meet Google’s standards for price accuracy. Diamonds Search Marketing will work together with our preferred technology partners in order to send your real time availability and prices to Google. One of our bidding experts will then manage bids and optimise all aspects of your Google Hotel Ads campaigns to achieve the desired ROI.

Google Hotel Ads offer two models of payments. You can decide to pay Google Hotel Ads on a commission basis (Pay Per Conversion). You bid a fixed percentage of room booking value for every time a traveller books through your ad. With this model there’s no initial investment, so there’s no up-front risk. Or you can choose the Pay per Click (PPC) model where you pay only for the clicks on your ad. In this case the bid is a fixed amount whenever a traveller clicks on your ad. Depending on your reservation revenues and the conversion rate we can advise which bidding model is right for your hotel.